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Iurii Rogulia, senior full-stack software engineer. Professionally building software since 2001.

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Lappeenranta, Finland 🇫🇮

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22 articles · 2 testimonials

Articles

Why the SEO Report Sits Unread, and What the Delay Costs
November 2, 2026· 7 min
Why the SEO Report Sits Unread, and What the Delay Costs

SEO services that end in a report leave the work undone: no owner, no developer time, no order of work. What the delay costs and what to buy instead.

What a Fractional CTO Actually Costs
October 26, 2026· 7 min
What a Fractional CTO Actually Costs

The real fractional CTO cost isn’t a day rate – it’s what you’re buying instead of a €120k+ salary.

‘Just Add Payments’: What SaaS Billing Actually Includes
October 19, 2026· 8 min
‘Just Add Payments’: What SaaS Billing Actually Includes

Scope SaaS billing by responsibility: managed subscriptions versus application-owned billing, invoice corrections, tax outages and uncertain payments.

Start With One Workflow: What a Niche Can Remove From Your First SaaS
October 12, 2026· 5 min
Start With One Workflow: What a Niche Can Remove From Your First SaaS

Vertical SaaS vs horizontal SaaS: separate audience from configurability, cut MVP scope with shared workflows, and skip unnecessary launch complexity.

Marketplace Commission vs Your Own Booking Website: What Actually Pays Off
October 5, 2026· 6 min
Marketplace Commission vs Your Own Booking Website: What Actually Pays Off

Compare marketplace fees with a booking website using avoidable costs, retained acquisition, and a worked example of when switching saves money.

Is Headless Commerce Worth It for a Mid-Size Store?
September 28, 2026· 6 min
Is Headless Commerce Worth It for a Mid-Size Store?

Headless ecommerce buys you a custom storefront, complex pricing and B2B flows – at the cost of a build and ongoing maintenance.

The Real Cost of Manual Order Processing
September 21, 2026· 6 min
The Real Cost of Manual Order Processing

Manual order processing doesn’t just waste minutes – it caps how far your business can grow.

The Typography Details Your Visitors Notice Without Knowing Why
September 14, 2026· 5 min
The Typography Details Your Visitors Notice Without Knowing Why

A curly quote instead of a straight one, the right dash for the reader’s locale, a real ellipsis.

Custom Software vs Off-the-Shelf: When to Build Your Own
September 7, 2026· 7 min
Custom Software vs Off-the-Shelf: When to Build Your Own

Off-the-shelf platforms like Shopify and HubSpot are the right call for most businesses – until they block the way you actually work.

Buying or Investing in Software? Get a Technical Due Diligence First
August 31, 2026· 7 min
Buying or Investing in Software? Get a Technical Due Diligence First

Before you acquire a company, buy a codebase, or invest in a software startup, a technical due diligence tells you what you’re really buying.

What an MVP Actually Costs
August 24, 2026· 6 min
What an MVP Actually Costs

The real mvp development cost isn’t the quote – it’s the rebuild the cheapest quote sets up.

Is Your Software Quote Honest? A Buyer’s Guide
August 17, 2026· 9 min
Is Your Software Quote Honest? A Buyer’s Guide

How to judge a software quote when you can’t read code: what a cheap quote hides and why ‘two weeks’ means six.

AI for Small Business: What Actually Saves Money
August 10, 2026· 6 min
AI for Small Business: What Actually Saves Money

Where does AI for business automation actually save money, and where is it just hype?

When a Human Is Your Integration
August 3, 2026· 7 min
When a Human Is Your Integration

When your tools don’t talk to each other, someone becomes the glue – retyping data between CRM, accounting, shipping and spreadsheets.

Your Software Works, But Nobody Can Safely Change It
July 27, 2026· 9 min
Your Software Works, But Nobody Can Safely Change It

Legacy modernization services are worth it when nobody can safely change your software anymore – not just because it’s old.

What a Fractional CTO Actually Does (and Doesn’t)
April 30, 2026· 10 min
What a Fractional CTO Actually Does (and Doesn’t)

Fractional CTO is one of the most misused titles in tech consulting. Here’s what the role actually covers, what it doesn’t, and how to spot the real thing.

Business Process Automation Case Study: 40 Hours/Month Saved
April 10, 2026· 4 min
Business Process Automation Case Study: 40 Hours/Month Saved

Business process automation saved a logistics company 40+ hours/month on manual work nobody thought could be automated. What changed and what it cost.

Freelance Developer vs IT Partner: What’s the Difference?
April 8, 2026· 4 min
Freelance Developer vs IT Partner: What’s the Difference?

A developer builds what you ask for. An IT partner asks what you actually need. The difference is the difference between wasted budget and a result that works.

Fractional IT Partner vs In-House IT Department: Cost Breakdown
March 30, 2026· 5 min
Fractional IT Partner vs In-House IT Department: Cost Breakdown

Fractional IT partner vs in-house IT department: most growing businesses don’t need a full team. One experienced partner covers the same scope for less.

IT Audit Checklist: What to Expect in Week One
March 25, 2026· 5 min
IT Audit Checklist: What to Expect in Week One

IT audit first week checklist: what I map before fixing anything for a new business client – usually different from what anyone in the company thinks.

5 Signs Your Business IT Setup Is Costing You Money
March 23, 2026· 5 min
5 Signs Your Business IT Setup Is Costing You Money

5 signs your business IT is holding you back: a self-diagnostic for founders and managers. If three of these apply, your IT setup is costing you money.

No IT Manager? The Hidden Cost of Unmanaged IT for SMBs
March 18, 2026· 5 min
No IT Manager? The Hidden Cost of Unmanaged IT for SMBs

Who is responsible for your business IT? Most growing companies have IT no one actually owns. What that costs in wasted hours, unmanaged risk, and the fix.

Testimonials

“

I’d been running Google Ads myself for a year with no real structure – one big campaign, no negative keywords, budget going to searches that had nothing to do with what we sell.

Felix Wagner 🇩🇪

Founder

Topics

Google AdsBusiness

Service: paid ads

“

Local Finnish market, small budget, and every agency we asked wanted a minimum spend we couldn’t justify yet.

Mikko Virtanen 🇫🇮

Toimitusjohtaja

Topics

Google AdsBusiness

Service: paid ads

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