Iurii Uses: #Google Ads

I'd been running Google Ads myself for a year with no real structure — one big campaign, no negative keywords, budget going to searches that had nothing to do with what we sell.

What made me switch from our agency was the pricing model — they charged a percentage of spend, which made every conversation about 'should we scale' feel biased.

Our previous agency billed 15% of ad spend and kept telling us to increase budget.

Local Finnish market, small budget, and every agency we asked wanted a minimum spend we couldn't justify yet.

We run both Google and Meta and previously had two separate agencies who never talked to each other — different numbers, different explanations for the same drop in leads.