What cookies this site uses, why, and how to change your choice at any time.
Last updated: 20 October 2026
Below is the live state of your consent on this device. Use Change preferences to adjust any category – your choice applies immediately and is remembered on future visits.
Cookies are small text files a site stores in your browser. Some are essential for the site to work; others are optional and only set after you agree. This site keeps the optional set deliberately small and loads nothing in the analytics or marketing categories until you consent.
Separately, the site runs Umami – self-hosted, cookieless analytics that sets no cookies and stores nothing on your device. It runs without consent – regardless of what you choose in the cookie banner. What it records is described in the Privacy Policy. You can turn it off for this browser here:
Required for the site to function and to remember your cookie choice. These are first-party and set no third-party trackers. Always on; exempt under Article 5(3) of the ePrivacy Directive.
| Cookie | Provider | Purpose | Retention |
|---|---|---|---|
| cc_cookie | This site (first-party) | Stores your cookie-consent choice so the banner isn’t shown again. | 6 months |
| build-checklist-v1 (localStorage) | This site (first-party) | Keeps your progress on the /checklist/quality page in this browser; set only when you use it. | Until you clear it |
| seo-checklist-v1 (localStorage) | This site (first-party) | Keeps your progress on the /checklist/seo page in this browser; set only when you use it. | Until you clear it |
| md-to-pdf-draft-v1 (localStorage) | This site (first-party) | Keeps your draft in the Markdown-to-PDF tool in this browser; set only when you use it. | Until you clear it |
| umami.disabled (localStorage) | This site (first-party) | Remembers that you turned off Umami analytics; set only when you use the switch below. | Until you turn Umami back on |
Traffic measurement and aggregated session metrics. Loaded only after you accept the analytics category. Legal basis: consent (GDPR Art. 6(1)(a)).
| Cookie | Provider | Purpose | Retention |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 – distinguishes visitors and sessions for aggregated traffic stats. | Up to 2 years | |
| _clck, _clsk | Microsoft | Microsoft Clarity – aggregated session metrics and heatmaps to understand page usage. | 1 year / 1 day |
| MUID | Microsoft | Microsoft Clarity – identifies the browser across Microsoft sites for Clarity. | 1 year |
Conversion tracking for advertising campaigns. Loaded only after you accept the marketing category. Until you choose, no Google script is loaded and nothing is sent to Google. Legal basis: consent (GDPR Art. 6(1)(a)).
| Cookie | Provider | Purpose | Retention |
|---|---|---|---|
| _gcl_au, _gcl_aw | Google Ads conversion linker – attributes ad clicks to conversions; _gcl_aw is set only when you arrive from a Google ad. | 90 days |
You can change your choice at any time using Change preferences above or by clearing this site’s cookies in your browser. Withdrawing consent does not affect processing that already took place.
For everything else this site collects, see the Privacy Policy.