Iurii Uses: #SEO

We publish 20-30 news articles per day and indexing latency was killing us — by the time Google crawled a story, the news cycle had moved on. Iurii's audit covered IndexNow setup, a sitemap that was hitting size limits and dropping URLs silently, and canonical tags that were inconsistent between AMP and non-AMP versions. The IndexNow integration alone moved median time-to-index for Bing from days to under an hour. Report was direct, no fluff, exactly what we needed.

I'd read about llms.txt and AI discoverability but had no idea whether any of it actually mattered for our SaaS docs site. Iurii's audit gave me the honest answer: most of it is speculative right now, but a few things genuinely move the needle today — clean semantic HTML, robots.txt directives for AI crawlers, and structured data that retrieval systems can use. He also flagged that we were blocking GPTBot by accident in a leftover robots rule from 2023. The report saved me from chasing trendy fixes and pointed at the boring ones that actually work.

Our previous SEO agency sent us a 60-page PDF every quarter, none of which our developers could actually act on. Iurii's audit was the opposite — short, technical, written for the people who would fix it. He found malformed Product schema across our entire catalogue, missing BreadcrumbList, and a Review snippet our team had built that Google was silently rejecting. Rich results appeared in search within three weeks of implementation. Worth every euro.

We sell B2B software in three German-speaking markets — Austria, Germany, and Switzerland — and our agency had been running one English keyword list across all of them. Iurii's audit included proper per-market keyword research: actual search demand in DE-AT, DE-DE, and DE-CH, plus the technical changes we needed (hreflang, regional canonicals, locale-specific schema). The keyword findings alone reshaped our content plan. We've already shifted three landing pages and are seeing impressions climb in Search Console.

We migrated our content platform last autumn and assumed everything was fine because the tests passed. Iurii's audit found 140+ broken internal links — old slugs that survived the migration, redirects that pointed to redirects, and a few documentation pages quietly returning 410. Linkinator in CI now catches them before they ship. What surprised me most was the report explained why each broken link mattered for crawl budget, not just that it existed. That made the case for fixing them easy to sell internally.

Our Next.js site was failing Core Web Vitals on mobile and we couldn't figure out why — Lighthouse scores looked fine locally. Iurii's audit pinned it down: an unoptimized hero image on the homepage, third-party scripts blocking the main thread, and a font-loading strategy that was causing layout shift on every page. The fixes were specific enough that one of our developers shipped them over a weekend. CLS dropped from 0.24 to 0.03 and we passed the assessment two crawl cycles later.

We were ranking in Dutch but completely invisible in Belgium and Germany — same products, same pages, just translated. Iurii's audit found three things in 48 hours: hreflang tags pointing at the wrong canonicals, a sitemap that listed only the Dutch URLs, and product schema that didn't carry over to localized pages. The report was specific enough that our dev team fixed all of it in a week. Traffic from non-Dutch markets doubled the next month.