#Meta CAPI

1 article

Meta Conversions API (CAPI) sends server-side conversion events directly to Facebook and Instagram ad platforms. It improves attribution accuracy by bypassing ad blockers and browser-side tracking limitations.

Server-Side Tracking: GA4 + Meta CAPI Without Losing 40% of Your Conversions

September 5, 2025· 14 min

Client-side analytics is broken by iOS privacy and adblockers. Here's how I implemented 100% server-side GA4 Measurement Protocol + Meta Conversions API in

Stack

Next.js TypeScript

Services

Google Analytics Meta CAPI

Topics

Analytics E-commerce Privacy

Available

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