Work Experience

Built and maintained an international e-commerce platform for 32 countries using Next.js, TypeScript, React, Stripe, Puppeteer, OpenAI, Zoho CRM, and Airtable.

• ▸Automated the entire order-to-invoice pipeline (Stripe → Zoho CRM → Airtable → Mailgun → PDF) — eliminated manual order processing and reduced fulfilment time from hours to minutes
• ▸Implemented multi-currency pricing with real-time exchange rates and VAT for 32 countries, enabling the company to expand into new European markets without per-country engineering work
• ▸Built an AI chatbot with RAG on Upstash Vector that handled 1,890+ product queries — cut average customer response time from 40+ seconds to 2–4 seconds, reducing support ticket volume
• ▸Developed interactive product calculators with real-time pricing that increased average order value by simplifying complex custom-size product configuration
• ▸Integrated Stripe webhooks, multi-payment-method checkout, promo codes, and server-side analytics (GA4, Facebook CAPI, TikTok) to give marketing accurate attribution data

Worked at a logistics company for 12 years as CTO and lead developer, responsible for building and maintaining all digital systems and infrastructure.

• ▸Built all digital infrastructure from scratch — company website, internal tools, and customer-facing portals — serving as the sole technical decision-maker for 12 years
• ▸Created an online order and payment system that replaced phone/email ordering, cutting order intake time by ~70% and reducing data entry errors
• ▸Automated generation of export declarations, customs documents, invoices, and shipping paperwork — saving the operations team an estimated 15+ hours per week of manual work
• ▸Integrated CRM (Airtable), support (Zendesk), and accounting systems into a unified workflow, eliminating duplicate data entry across departments
• ▸Built APIs connecting logistics, accounting, and customer systems — enabling real-time shipment tracking and automated client notifications
• ▸Managed full server infrastructure (Linux, CI/CD, backups, monitoring) across on-prem and cloud — no major outages over 12 years, with minor issues resolved promptly

Worked at Niazida Oy, a large online agency, progressing from Frontend Developer to Full Stack Developer and eventually Lead Developer over 11 years.

• ▸Progressed from junior frontend developer to lead developer over 11 years, eventually managing a team of developers and coordinating project delivery for enterprise clients
• ▸Delivered 50+ client projects across e-commerce, media, and corporate sectors — including multi-site platforms with custom CMS solutions
• ▸Built scalable web platforms, admin panels, and automation tools that reduced content management overhead for clients by consolidating fragmented workflows
• ▸Introduced version control, automated deployment, and code review practices that cut deployment-related incidents and improved team velocity
• ▸Mentored junior developers, establishing onboarding processes that reduced ramp-up time for new hires