Iurii Publishes: SEO & GEO Optimization

Why It’s Different

• First-party only. Built from about 190 pages of official documentation from the major search and AI answer engines, verified September 25, 2026. Every rule is tagged with the documentation set that states it.
• No folklore. SEO folklore the documentation doesn’t support is listed as rejected, with the reason – see Myths It Debunks below.
• Engine-neutral. It states where engines agree, where they differ, and what to do when they differ. Crawler specifics are kept in an appendix.
• Operational. Covers bot and crawler control, an audit procedure with a finding format, evidence rules, and a change lifecycle.

What’s Inside

SKILL.md holds the core rules and the index. Fourteen reference files carry the detail: bots and crawling; index, snippet and AI controls; canonicals, redirects, URLs and links; sitemaps, rendering, mobile and performance; international (hreflang); content quality; spam policies; appearance and structured data; commerce, agents and llms.txt; measurement and diagnostics; myths and engine disagreements; the audit procedure; an engine reference appendix with crawler tokens; and a source list.

plugin.json makes the folder a portable Agent Plugin, so it installs through a plugin marketplace or as a plain folder copy.

Install

Install it through your agent’s plugin system, or copy the folder directly.

Claude Code

/plugin marketplace add rogulia/skills
/plugin install seo-geo-optimization@rogulia-skills

From the shell: claude plugin marketplace add rogulia/skills, then claude plugin install seo-geo-optimization@rogulia-skills.

Codex / ChatGPT

codex plugin marketplace add rogulia/skills

Then install the plugin from the rogulia-skills marketplace in the plugin browser (/plugins in Codex CLI, or the Plugins Directory in the ChatGPT desktop app).

Cursor

Open Customize → From GitHub Repository → rogulia/skills, then install the plugin.

Any Other Agent: Copy the Skill Folder

git clone --depth 1 --filter=blob:none --sparse https://github.com/rogulia/skills.git

cd skills && git sparse-checkout set seo-geo-optimization

cp -r seo-geo-optimization/skills/seo-geo-optimization ~/.agents/skills/

~/.agents/skills/ is read by Codex and Cursor. Claude Code uses ~/.claude/skills/. For a single project, use .agents/skills/ or .claude/skills/ inside that repository.

Myths It Debunks

A sample from the skill’s myths list – full reasoning and sourcing in references/myths-and-disagreements.md:

• Meta keywords — not used.
• llms.txt — not documented as used; at least one engine ignores it.
• Title length and word count — no documented ideal. Engines state no fixed character limit for titles and no preferred word count for pages.

License & Source

The full rule text is on GitHub: github.com/rogulia/skills. Licensed under CC BY 4.0 — use, adapt and share, including commercially, with attribution.

Starting From Zero?

The skill gives an agent the rules. It works best in the hands of someone who already knows SEO – someone who can judge what the agent finds, set priorities and ship the fixes. Building a site’s search visibility from zero – research, technical setup, content and measurement – is a different job.